2 If a marketer were to segment a business not consumer mark

2. If a marketer were to segment a business (not consumer) market on the basis of demographics, what three subcategory segmentation variables would probably be used to assist with this form of segmentation? What questions would be asked in each of the three categories to advance the segmentation effort?

Solution

To segment a business market on the basis of demographics, the three subcategory segmentation variables are as follows: