Think of a new or revised product or service that you would

Think of a new or revised product or service that you would like to see on the market. Discuss the implications of producing that product or service relative to legal, ethical, environmental, profitability, competitive, design and production issues.

Solution

I am thinking to prepare a new form of affordable and unique tour and travel services. Which caters to provide a new form of entertainment, spiritual growth, nature\'s understanding, community bonding etc. for those people who are residing in Urban or metro area of a country and who are habitual of a very fast life early from their childhood.

Now, I shall discuss the implications of this service in the following headings,

1) Legal:

These services will be designed as per the national government of a particular country where tour or travel will be scheduled. We shall abide by the global laws into our new tourism business.

2) Ethical:

By starting these services, I want to make a realization to these people that how they can change the fate of their upcoming generation by remembering the struggle of their ancestors. We shall involve best practices for moral conduct and behaviours.

3) Environmental:

We shall make our tour packages where the concept of bio diversity will be utilized. We create a rule where almost 70 % time of travellers will be spent in the eco-friendly environment. We shall cover, natural entities, like sea beaches, mountains, falls, forests , Rocks , Villages etc. to our customers so that they can feel a new taste of wandering.

4) Profitability: We shall keep low margin for profit so that only provide a genuine value to our customers. We shall set pricing as per the cost involved in tour offerings.

5) Competitive: We should follow the industry practices as well as the methods of competitors.

6) Design: We shall even offer tour packages as per the needs of the customers. Customization will be our key aspect through which we can earn more customers.

7) Production issues:

As , we shall offer services so our key people in the management will prepare some pricing as well as tour packages to our target customer who are the residents of Metro Cities . There will be main emphasis on quality issue.