Why is branding important when brand loyalty is now nearly n

Why is branding important when brand loyalty is now nearly nonexistent?

Solution

Brand loyalty is extremely important and every organization know it. Having repeat business from existing loyal customers and even brand loyalty through generations is a valuable commodity for which organizations spend billions a year on developing through research, marketing and manufacturing processes. So if the brand loyalty is nearly nonexistent then companies need to develop their brand loyalty by good service, product marketing and with other ways so that new customers can be added up and other existing customers can be serviced better.

Roles of a brand:-