Although there are many marketing variables that impact the

Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.

Solution

Answer:

The two variables are:

1.       market segmentation: Market segmentation is a marketing strategy which involves dividing a broad target marketinto subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them

2.       product positioning: Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products\' attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages.