Assess how technolgy adds value to the marketing process at

Assess how technolgy adds value to the marketing process at Texas Children\'s Hospital, including understanding market decision support systems and customer relationship management strategies.

Solution

Technology plays a vital role in adding value to the marketing process at the Texas Children\'s hospital. Use of an enterprise-wide data warehouse solution provides the analytical framework to the hospital to better implement its marketing activities. The warehouse solution helps in better data analytics and enables the hospital to make rational decisions and improve its customer relationship management. The data warehouse at Texas Children\'s hospital enables better and faster research and this supports the marketing strategy. The repositary of information created by the warehouse can be used to study the cost-beneift analysis of new marketing initiatives.