When a marketer selects the cou can serve most efficiently s

When a marketer selects the cou can serve most efficiently she or she is engaging in: 2. ntries and segments that the company a. b. C. Market segmentation Market targeting Market positioning Psychographic segmentation Mass-customization e. 3. One possible risk in brand extensions is which of the following a. b. C. d. Underexposure in the market Brand dilution Undifferentiated segmentation Market Penetration Price War

Solution

And: c Psychographic segmentation

This is the market approach of organisation by selecting the country and segment that on the basis of personality traits, interest, values etc.

3:b Brand dilution

Brand extension has lot of advantages .but it may even results in dilution of certain sub brand or similar product of the company because of similar / replacable feature.