With the passage of the Affordable Care Act describe how the

With the passage of the Affordable Care Act describe how the health care buying decision process for consumers may change? What does this mean to marketers?

Solution

Answer : With the change in time, Affordable Health Care Act, now the responsiability of health care provider has been entirely changed. The new responsibility of the health care provider is to inform the consumer about data and information, provide quality treatment and form a healthy relationship between customer which was not earlier.

In traditional manner, the healthcare system provide customer treating illness and provide care about illness , preventation of diseases and on going management of chronic diseases. Now the present manner has been changed and this effect consumer buying decision process of healthcare has been changed such as :

This means the marketer is that to take the following consideration into the mind while enhancing there higher sales and maintian profit level such as :