Please answer the following Thanks Select an advertisement u

Please answer the following. Thanks!

Select an advertisement used by Wendy\'s restaurant corporation, and discuss its consistency with management strategies in regard to the corporation’s target market(s) and brand value.

Solution

Wendy’s advertisement that was selected is the ad featuring a young man in the red wig. This advertisement was a great hit among the young customers. One of Wendy’s target markets is youngsters and this target market was the aim of the ad. The major advantage of a good branding is that it increases the product value. The ad features a man with red wig screaming that the hamburger is juicy and enjoys it. This feature has made it a big hit among the viewers. The ad’s success is that the red wig became a memorable thing when someone says ‘Wendys’ (TOMA- Top of Mind Awareness). Management’s strategy is to standardize all of the business process through the economies of scale. The advertisement’s success increases the sales of the Wendys products and this result in high production. The management is focused on maintaining standardization in the processes through the economies of scale. This has resulted in cost savings which leads to gain a competitive advantage in the fast-food industry. Thus management’s strategy of reaching out to almost all the people in the country with a catchy advertisement at the same time producing good quality products through economies of scale has become a great success.