Recently several organizations that represent fresh fruit an

Recently, several organizations that represent fresh fruit and vegetable growers have begun to develop marketing campaigns to position their products directly against \"junk food\" snacks (e.g. chips). Choose a specific fruit or vegetable and describe a promotional campaign you think would work to successfully position your chosen fruit or vegetable against junk food. Please be specific in the fruit or veggie chosen to promote, the junk food to which you are comparing it and the media you will use. Be creative and have fun!

Solution

I would like to choose Banana. I would compare it against a Hamburger. One of the reasons why i prefer banana over any fast food (including Hamburger) is because its the quickest snack available to us. Since its a ready made snack, I do not need to waste time cooking it. In terms of dietary nutrition, it is any day better than hamburger whose mass consumption has been associated with diabetes and obesity.

To make banana popular, I plan to use a mix of online and social media platforms. The social media platforms include twitter, instagram and facebook. All these social media platforms have a big user base and it will not hard to spread the word. I can also collaborate with some popular names on these social media platforms for this social message. Also, a few Youtube can be made to spread the message to a wider community. We can also conduct some eat-healthy sessions at school to make this snack popular.