A Marketing Objective should be Objectively Measurable Time

A Marketing Objective should be Objectively Measurable, Time Specific, and Realistic. Should it ALWAYS include a profitability component? Why or why not?

Solution

From a Finance perspective YES. Marketing is part of the corporate budget in any enterprise, due this, any cost should represent profit. Without marketing the sales will decrease, considering marketing as public relations, media, promotion, etc. Marketing always will help make more money in any industry, and even if the organization nonprofit.