How is Macys positioned relative to the competition Is the c

How is Macy\'s positioned relative to the competition? Is the company\'s competitive advantage sustainable?

Solution

Macy\'s last financial results were not that encouraging. The company posted mixed results with a big sales decline. The performance was generally lower than its competitors.

Retailing industry in itself is very competitive. Department stores like Macy\'s compete with department stores, speciality stores, discount stores and so on. They are also facing stiff competition from e-retailers like Amazon and eBay. Competitors like Wal-mart and J.C.Peney are offering price discounts making things difficult for Macy\'s

Macy\'s competitive advantage are its presence in prime retailing locations in the US and the variety it offers. However, with the presence of multiple competitors and e-retailers offering the same varieties with the convenience of shopping from your home, Thus, Macy\'s current competitive advantage may not be sustainable over the years and it needs to develop new competitive advantages.

Macy\'s needs to reinvent itself for the long run. Strengthening and expanding its E-commerce market has to be high on Macy\'s priority. Another step for Macy\'s should be to make a full-fledged entry in emerging markets like India. Many markets like India offer huge potential to a company like Macy\'s.