Q3 From your experience give an example of companies that st

Q3. From your experience, give an example of companies that strategically compete in the market? Have they succeeded? Why or why not? What could they have done differently to capture larger share of the market?

Solution

3.
One example can be taken of Apple and Microsoft that compete strategically in the market. Here, Apple follows differentiation strategy with focus, whereas Microsoft follows cost leadership with differentiation. Apple uses best in class technology, innovation driven features and pleasing experience to the consumers. It builds high value proposition among the target audience. As a result, the company puts value based pricing and reap the reward in the market with high profit. In comparison to Apple, the Microsoft brings different versions of its products at different prices that suit to the different segments of audience. It brings popularity and sales at mass level. It drives the highest market share of the company in their own domain.
For a modification in strategy, Apple could come-up with a lighter version (or variant) of their mobile handset, for the middle class to capture the bigger market share in different countries. It could further raise the popularity, profitability and the market share. Microsoft is already there for all the consumers, but the company can also come up with the best product irrespective of the price to attract the premium segment of the market. It will add to the bottom line of the company.