Sales 90000000 Cost of goods sold 36000000 Administrative ex

Sales

$90,000,000

Cost of goods sold

36,000,000

Administrative expenses (all fixed)

21,000,000

Advertising expense

9,000,000

Sales commissions

6,750,000

Other marketing expenses (all fixed)

9,250,000

Operating income

$  8,000,000

A retailer uses flexible budgeting as a planning tool. The company’s original budget for the upcoming year is shown below.

Sales

$90,000,000

Cost of goods sold

36,000,000

Administrative expenses (all fixed)

21,000,000

Advertising expense

9,000,000

Sales commissions

6,750,000

Other marketing expenses (all fixed)

9,250,000

Operating income

$  8,000,000

The manager of the retailer’s Marketing Department believes sales volume will increase by 10% if the advertising budget is increased by $5,000,000. Should the retailer approve the increased advertising request?
A. Yes, because the increase in sales is $4,000,000 greater than the increase in advertising costs.
B. No, because advertising is 10% of sales, so the maximum increase in sales would be $900,000.
C. Yes, because operating income would increase by $400,000.
D. No, because operating income would decrease by $275,000.

Solution

Answer

D ) no , beccause operating income would decrease by 275000

incremental sales 9000000

less;incremental cost of goods sold -3600000

less;incremental sales commission -675000

less;incremental advertising cost -5000000

incremental operating income loss -275000

Sales $90,000,000 Cost of goods sold 36,000,000 Administrative expenses (all fixed) 21,000,000 Advertising expense 9,000,000 Sales commissions 6,750,000 Other m
Sales $90,000,000 Cost of goods sold 36,000,000 Administrative expenses (all fixed) 21,000,000 Advertising expense 9,000,000 Sales commissions 6,750,000 Other m

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