Why do you think counterfeiting is so popular in places like

Why do you think counterfeiting is so popular in places like India? What are companies doing to fight against counterfeit products?

Solution

As the counterfeit products means duplicate and inferior products. In Indian market past few years these issue are much under control.

But before that these issue are much with Indian market.

Duplicate products famous brands available in Indian market because of government carelessness and high level of corruption in India. Past government was provoking such practice because government involved in corruption, black marketing of essential commodities.

In India low income peoples are much and their affordability also less these things results of duplication and inferior products.

November, 2017 demonetization decision of government of India was an also a part of controlling such practices controlling the business of which were going on without original bill of products.

India is great consumer base market both for superior goods and inferiors because unequal distribution of income.

Basically companies are much serious against such practice, by these ways companies are protecting themselves from counterfeit products-

1)    Selling their products through authorized channel partners.

2)    Bar coding over the products.

3)    Creating awareness about their channel.

4)    Taking the support of government.

5)    Making affordable branded products to tape the customer base.

6)    Advertisement and marketing of brands.

7)    Covering entire market through authorized channel partners.