What are some issues to consider in analyzing a companys res

What are some issues to consider in analyzing a company’s resources and opportunities? How do these issues affect marketing objectives and marketing strategy?

Solution

Assessing both financial and human resources and capabilities are the issues to be considered in analyzing a company’s resources and opportunities. These issues affect marketing objectives and marketing strategy while core competencies and market opportunities are matched or while former (core competencies) are matched with the latter (market opportunities)