Select one Apple product and outline its value for customers

Select one Apple product and outline its value for customers.

Solution

The primary purpose of doing business should be to serve the customers best for every penny they invest. Customer\'s loyalty is the only thing which can make a company historic. Apple is one of those companies which brought revolution in the world of technology with its products. iPhones are one of those products. Apple’s management stays up to mark to maintain the benchmark of customer satisfaction. And more interestingly the products when provides a great experience, the consumers share the experience with others and the company leads to cost less advertisement. Which has been one of the reasons that the apple is the wealthiest company in the world.

A product when becomes part of the life of the users it creates revolutions. From Apple music to Apple health, from maps for navigation to self-customised apps made for the iOS platform, from the fluidity of screen to the premium feel, iPhone\'s have been one of the most advantageous and inspiration products of apple portfolio. And not only that, the company maintains a well organised after-sale customer service system which gives the user optimum experience which is anything a customer would expect from a product.

Apple products are not only great individually rather they have a great collaboration among their own products be it iPod, Macbook or Apple watch the data can be synchronised easily among apple products which creates an ecosystem in itself. Apart from this each device is not owned by the different customer rather many customers have more than one devices.

If we think that Apple creates value for customers it\'s not just a one-time investment rather it\'s a continuous process of improvement. Apple has upgraded its iOS version to make iPhones more value adding. Further by adding things which makes the product more worthy of its price, leveraging the capability of existing devices, adding more value and ecosystem integration. For an instance adding apple airpods took the experience of music on iPhones to the next level and with an edge to edge display containing the OLED screens the company has always tried to gives the best it can give to its customers. Further other accessories like beats headphones with the core devices which can be purchased to collaborate with the iPhone\'s give a compliment to the already top-notch product.

What Apple has in its store for last few years, especially iPhone\'s have given the technological world an inspiration to many industries and have increased customers expectations with the product. Amazing after sale services which never fails to satisfy customers. we can see increasing opportunities for the company with iPhone\'s which continue adding value to its customers’ everyday experiences.