Pretend that you are a SEO consultant hired by a new home ba

Pretend that you are a SEO consultant hired by a new home baker who is planning on selling her products thorough the internet. She wants to know what tactics she can use to get a higher ranking in the organic results of Google. She also wants to know if she should start a paid ad campaign on Google too. What advice would you give her?

Solution

The standard tactics to be followed are has follows.

Title tags gives information to the user about your page. Title tag should be short clearly describing the relevant key words and features.

Another important tactic is keyword placement which should be designed considering how the user searches for information related to product or service your providing.

URL is given more importance by the search enzine in ranking hence URL should be so designed that it enhances user experiences and with relevant keywords.

Visual and videos should be described using alternative text descriptions so has to increase the ranking

Quality content automatically increases the site traffic which improves site relevance.

The performance should be monitored regularly and update the content regularly.

Google with large customer base allows you to target your advertisements and reach all over the world and advertising in google makes advertising simple and it is cost effective when compared to the benefit received.Hence she should start a paid ad campaign on Google too