Which drivers of global marketing do you think are the most

Which drivers of global marketing do you think are the most important in shaping marketing strategy: internal or external? Explain the reasons for your answer.

Solution

The most important driver of global marketing while shaping marketing strategy is external factor. The external factors are global economy, culture, legal issues, the labor market, technology. Suppose there is global economic slowdown then the management will plan their funding according to that and how to survive the economic slowdown their goal will be focused on the survival. During planning the companies also take care of labor market and plan according to that the workforce is skilled enough to perform task or not. If not they will have to plan hiring from different market. The government regulations also play a major role in planning; it is planned in such a way that there is no future conflict between government & company. Even the promotions of products are made in such a way that it doesn’t hurt emotions of local people.