Discuss participant consumption behavior Describe why sports

Discuss participant consumption behavior.

Describe why sports marketers would need to understand this type of behavior.

Solution

Participant consumption behavior is defined as the actions performed when searching for , participating in , and evaluating the sports activities that consumers feel will satisfy their needs. The participant decision making process is the central focus of the model of participant consumption behaviour. It explains how consumers make decisions about whether to participate in sports and in which sports to participate.

The participant decision making process consists of 5 steps and they are : -

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Sports marketers must understand why consumers participate in sports and the benefits of their participation. Sports marketers would need to understand this type of behavior because they can offer activities and events that will fit the participants needs.