Imagine that a new company called Your Television YTV has be

Imagine that a new company called Your Television (YTV) has begun to offer service in the area. Similar to TiVo and Direct TV, it allows users to record TV programs digitally to more easily capture their favorite programs.

For this assignment you will write three letters:

1) A sales letter mailed to every house and apartment in the area.

Details of the introductory offer—make it appealing enough to switch services, but don’t offer them the moon

Discuss the features and benefits of the service

Reassure current cable customers that digital service is reliable and they will still get all their local channels

Sign it yourself as “Vice President of Sales”

2) A letter from a customer (you) to YTV complaining that the reception on the local ABC affiliate is not satisfactory, possibly because the dish points straight at a large maple tree.

Explain details of the problem

Request a specific solution

It’s acceptable to be less diplomatic in the role of angry customer, however, people who sound completely unreasonable do not generally motivate helpfulness in others

A letter from YTV to Mrs. Wendy Whiner, a customer who is angry because she was double-billed for the first month’s service and charged $29.95 for installation that was advertised as free.

Restate the situation

Apologize

Offer reasonable accommodations to keep her business

Sign it yourself as “Customer Service Manager”

Solution

1) A sales letter mailed to every house and apartment in the area.

Details of the introductory offer—make it appealing enough to switch services, but don’t offer them the moon

Discuss the features and benefits of the service

Reassure current cable customers that digital service is reliable and they will still get all their local channels

Sign it yourself as “Vice President of Sales”

Greetings,

I am writing you from the brand new company Your Television (YTV) to let you know we recently started operations on your city and we would like to invite you to use our service to enjoy the best shows and programs we offer

With our service you don’t have to worry about missing your favorite programs because you can record them and watch them any time you want.

Our service is extremely reliable and you get the best of both words, digital service and local channels, that is what I call a great deal.

Because we are new we are offering 1 free month of subscription so you can try our service, after the month you can choose which package you want.

Thank you for your time and I trust you will make the correct decision on changing services to our company.

Regards,

John Smith

VP of sales

2) A letter from a customer (you) to YTV complaining that the reception on the local ABC affiliate is not satisfactory, possibly because the dish points straight at a large maple tree.

Explain details of the problem

Request a specific solution

It’s acceptable to be less diplomatic in the role of angry customer, however, people who sound completely unreasonable do not generally motivate helpfulness in others

Dear YTV,

I am writing to complaint about the signal of my service that is not working as it was supposed to and I believe the main reason is that the tech guy installed the dish on the incorrect position pointing a large maple tree.

Now I don’t know if you are going to send someone to install it correctly or you are going to take down the tree, honestly I don’t care but you need to send someone as soon as possible to fix the problem.

Under the contract I signed your company made a commitment on the services which is not been honor.

Please understand that the only thing I want is get the services I hired.

Thank you

Rita Gomez

A letter from YTV to Mrs. Wendy Whiner, a customer who is angry because she was double-billed for the first month’s service and charged $29.95 for installation that was advertised as free.

Restate the situation

Apologize

Offer reasonable accommodations to keep her business

Sign it yourself as “Customer Service Manager”

Dear Mrs. Whiner.

It was brought to my attention there was a billing issue on your account and it result on us billing you double and charged you for the installation. This is a mistake on our side and I do apologize for the inconvenience.

To make things right we will provide you with 3 month of free services so you can continue enjoying your favorite TV shows and don’t worry about this month`s bill it has already been taken core off.

If you ever have another problem please contact me directly and I will make sure to assist you.

Regards

Stephen Curry

Customer Service Manager