what is imc and how is it different from advertising Using t

what is imc and how is it different from advertising? Using the book contemporary advertising and integrated marketing communications 15 edition

Solution

IMC is a marketing strategy. It means the integration of all the methods of brand promotions to promote brand, product or service to the target customers. In IMC all the marketing communication channels work together to promote the brand and to increase the sale and positioning of the brand in consumer’s mind.

In more simple words linking all forms of communications to promote a brand, product and services.

IMC is a broad concept than advertising. Advertising means using print media, television or radio to communicate the brand but IMC sets the coordination between the marketing communication channels like social media, advertising in print/digital media/radio, public relation, direct marketing, etc to aware the customers as well as inform them about the product or service with low cost