Describe Nikes presence in ChinaSolutionNike is doing its bu

Describe Nike\'s presence in China.

Solution

Nike is doing its business in china in a great way. Sportswear has been increasingly popular in China, driven by a booming economy and rising disposable incomes. Over the last seven years, the market has grown at a compounded annual rate of nearly 30%. yet Nike’s sales in Greater China fell for five consecutive quarters, before recording a paltry growth of 4% in the second quarter of Fiscal 2014.

the share price of Nike was up 1.5% following the announcement of quarterly results by the U.S. sportswear and footwear retailer, Foot Locker. a strong performance by Foot Locker over the quarter demonstrates Nike’s strength, as nearly two-thirds of the shoes sold at the retailer are Nike’s.