What are the three different types of consumer buying situat

What are the three different types of consumer buying situations. How does the buying situation affect the stages of the buyer\'s buying process?

Solution

Ans - In everyday situation consumer face different buying situation due to enviroment,consumer behaviour and spyscology.

Different Type of buying situation

1- Straight Re-purchase

2- Modified Re-purchase

3. New Task Purcase

Straight Repurchase

In straight repurchase situation consumer order same product again and again i.e freqently ordering of same product .When product is falls below pre-determined level consumer order same product by using automated ordering system. In this situation supplier is in benefit but competitor has to struggle to make the market.

Modified Re-purchase

In modified re-purchase the purchases occur when goods or services previously a straight re-puchase for some factor reason now under re-evaluation process.Many reasons like end of contract period,Change in consideration or involved in the purchase,removing of supplier from approved list,top level management,competitor etc leads to modifiedre-puchases.

New Task Purchases

As its name suggests, these are the puchases which buyer rarely or one made the purchase.New task can be considered either as minor or major(It depends on the total cost).In this the buyer spends more time on finding better or other alternatives.

Affect of Buying situation on buyer\'s process.

Capacity:The buying situation is not same it may differ from the previous buying situation of the consumer capcity what cansumer buys affect buyer.

Quality:How good or bad(poor) it doeson the given or specified quantity.

Price:It is the price or amout beared by the buyer.

Efforts:The buyer always looking for the better alternatives the efforts or energy spend by the buyer.