How does business intelligence help marketers identify chang

How does business intelligence help marketers identify changes in the purchasing patterns of customers?

Solution

business inteligence tools plays a wide part in identifying custmoer and their pattern behaviours for a desired period

by using various representation. It makes the complex process in to a handy solutions.

first this it allows the 360 degree view of customers:

We have the data stored in a CRM system or social media as a spreadsheets, These layer of information may be superimposed on a pattern .

For example fully intergrated BI report can highlight the customers behaviour also displays analytical results from traditional to marketing method.

Secondly it makes customer to engage in dashboard even after the customer sale, so that it helps the marketing team to analysis and create pattern . BI enables accurate focus and an ROI of marketing campaigns.