How can educational and business institutions assist the mar

How can educational and business institutions assist the marketer in overcoming the problems posed by marketing relativism and the unconscious use of self-reference criterion?

Solution

Marketing relativism related to the complexitities involved in making the product universally acceptable by understanding the difference in culture and society needs. The unconscious reference criterion also have a favortism which gives an inclination towards own culture. Education helps in thinking in borad perspective and give the ideas of developing neutrality and enhance the nature of acceptability. Once upon a time certain countries were against computerlisation just because they fear of losing job , later on the economic position and busines requirement forced them to change gradually into the level of acceptability. Thus education and the business institutions help the society to think more wisely and rationally which avoids the bias created just because of relativism and their unwanted affinity towards the legacy culture. Change is inevitable and in this fast growing world inorder to survive people needs to accept certain changed to survive . Education provides opportunity to communicate and understand the level of changes and cultural diversity which inturn help the product development team and the marketing team to get the right pulse of market dynamics. This could make them incorporate the required customisation possibilities depends on the region wise requirement and make the product viable to the entire global. Business institutions should train their fellowbeings to understand the global changes and diversity in every aspect and should bring them to have an exposure level to get a hang of real global business needs and changes. Some of the useful areas are