Use the five integrated stages to set a new effective strate

Use the five integrated stages to set a new effective strategy for Walmart

Develop a strategic vision that charts the company’s long-term direction

Solution

Walmart plays an important role in the positioning its product to all class of society and highly differentiated in customer .choices. It offers various range of Product such as groceries, household, clothing etc. it has followed various strategies :

!). Porter generic Model strategies. Walmart is known for Highly Competitive Advantage as known for Cost leadership as compared to costo co., Target corp., Dollar tree etc. The wall mark is selling the product at the low prices or having effective pricing policies with maintaing the low cost operation.

2). Differentiated: It differentiated the consumers from high range to low range. Consumers from jewellery buyer to dealer or salesman who got the groceries at wholesale prices.It segment the target Consumers According to the geographical factors.

3). Market Penetration: It penetrates or position itself between the Cosumers by selling the product with promotional tools such as Discounts, buy one and 2 more offers, special discount or points to the Members and special wholesale Packaging etc.

4) Product Development: It focuses on the newly developed in existing Market by selling the product with the help of test Marketing . Also with the special type of Promotion or Marketing Strategies to the Existing Customers.

5). Market Development: By Effective Marketing Strategies , walmart started Invested in tier 2 or Tier 3 cities of the countries as the Consumer are more Price and cost conscious in these cities, which eventually turned to be a Successful Strategy .