Match the items The task is to match the lettered items with

Match the items.

The task is to match the lettered items with the correct numbered items. Appearing below is a list of lettered items. Following that is a list of numbered items. Each numbered item is followed by a drop-down. Select the letter in the drop down that best matches the numbered item with the lettered alternatives.

a. Amazon acquired controlling interest in a solar electric company

b. Amazon is developing partnerships and distribution centers in China

c. Amazon is developing original video content to be delivered online

d. Amazon expanding its order fulfillment

1. Market Penetration Strategy

2. Product Development

3. Market Development

4. Diversification

a. Amazon acquired controlling interest in a solar electric company
b. Amazon is developing partnerships and distribution centers in China
c. Amazon is developing original video content to be delivered online
d. Amazon expanding its order fulfillment

1. Market Penetration Strategy	a b c d
2. Product Development	a b c d
3. Market Development	a b c d
4. Diversification

Please find below matched items as required :

Action by Amazon

Matched item

Remarks

Amazon acquired controlling interest in a solar company

Diversification

Diversification is a strategy when a firm enters an unrelated business about its existing line of business. Amazon’s existing line of business is e commerce and entering solar business thus can be considered as a diversification

Amazon is developing partnership and distribution centers in China

Market development

Market development involves actions required to create new market for the company. Amazon is doing same to gain a foothold in China which is a new market for it.

Amazon is developing original video content to be delivered online

Product development

Amazon is contemplating to add one more product in its line of business which in this case is “Original video Content” which it will deliver to customers online

Amazon expanding its order fulfilment

Market Penetration strategy

Action by Amazon	Matched item	Remarks
Amazon acquired controlling interest in a solar company	Diversification	Diversification is a strategy when a firm enters an unrelated business about its existing line of business. Amazon’s existing line of business is e commerce and entering solar business thus can be considered as a diversification
Amazon is developing partnership and distribution centers in China	Market development	Market development involves actions required to create new market for the company. Amazon is doing same to gain a foothold in China which is a new market for it.
Amazon is developing original video content to be delivered online	Product development	Amazon is contemplating to add one more product in its line of business which in this case is “Original video Content” which it will deliver to customers online
Amazon expanding its order fulfilment	Market Penetration strategy	market penetration strategy involves focusing on selling one’s existing products or services into its existing markets to gain a higher market share. Amazon is trying for a higher order fulfilment to gain higher market share

Match the items. The task is to match the lettered items with the correct numbered items. Appearing below is a list of lettered items. Following that is a list

Match the items The task is to match the lettered items with

Solution

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