Differentiate between an ad agency from an inhouse agency Un

Differentiate between an ad agency from an in-house agency. Under what circumstances would an in-house agency be preferable? (using the book Contemporary Advertising and Integrated Marketing Communications, 15e)

Solution

Here re some difference between theses twos

Ad agency job is to create a marketing message for your product and service and to communicate through various advertising media. These agencies create, plan, handle advertisements for their clients.

In-house agency as the name suggests it is an internal team that have focus to advertise own products. The in-house agency is own and operated by the company itself. In-house agencies have their separate directors, creative directors, media buyers, accounts, production experts etc. These agencies works for only for their employer means the company.

Building an in-house agency is very expansive. In fact they are separate team to look after the advertisement process. They are paid handsomely. It means if company wants to run their campaign for long term then it should adopt in-house strategy. The company should be financially polished.