identify 2 companies in the same industry that take up diffe

identify 2 companies in the same industry that take up different competitive positions (market leader, challenger, follower or nicher). What competitive strategy does each employ? Are they successful at differentiating themselves from one another in this capacity?

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Solution

The organizations Apple and the Samsung are the two popular companies in the mobile industry. The organization Apple is considered to be the market leader and the organization Samsung hold the challenger position in the mobile and digital electronic industry.

Apple’s competitive strategy is the provision of the high quality products and innovative products to the customers. The customers of apple are very much eager to know and experience its new innovative products. They have developed such a brand image that even if its products are of premium prices the people prefers to buy it. Hence it is considered to be the market leader.

Samsung being a challenger in the mobile and electronic sector adopts the strategy of provision of high quality products, customer service. They produce products as per the preferences and demands of the customers which serve the needs of its various target customers.

When the strategies of these two organizations are taken into consideration it is evident that the apple differentiate itself as a market leader through exhibiting its premium priced, technologically advanced and innovative products. Samsung remained successful through providing customer friendly or customer oriented products.