If a marketer were to segment a business not consumer market

If a marketer were to segment a business (not consumer) market on the basis of demographics, what three subcategory segmentation variables would probably be used to assist with this form of segmentation? What questions would be asked in each of the three categories to advance the segmentation effort?

Solution

Following are the three subcategory segmentation variables would probably be used to assist with this form of segmentation-----------

1. Industry------------which industries should we serve..?

2. company size-----------what size companies should we serve?

3. Location--------------what geographical area should we serve?