Locate and analyze at least three different marketing exampl

Locate and analyze at least three different marketing examples (Quiznos should be one) that will help inform your own marketing plan. The analysis should be presented in a comparison chart that is engaging, colorful, creative, easy to understand, and informative. It should compare and contrast the marketing examples in relation to:

What product or service is being marketed

What media each uses for marketing the service?

How effective the marketing is for you the potential consumer (support why with specifics)?

Why is each company marketing and why did they choose the style of marketing they did?

What current trends in marketing are present or absent from their marketing?

Upload below.

Solution

1. Quiznos :

. The Quizno products are the fast food subway sandwiches and related fast food items.The company successfully uses multimedia and TV for advertising the products through an innovative and catchy video featuring spongmonkeys, which amuse and fascinate the younger audience, that forms a major chunk of the consumers. The lyrics used in the video commercial are catchy and at the same time delivers the message successfully, exhibiting the goodness of the sandwiches.

The trend is contemporary, and in line with the commercials of the similar products.

Link: https://www.youtube.com/watch?v=cG042nkReBA

2. Mercedes commercial featuring lost child :

This is very innovative TV commercial featuing a lost child. The item being advertised is a car. The commercial features a child that leaves his home at night when his parents are asleep, to reach a police station. He is driven back home in a Mercedes by the officer. It seems that he has not done it for the first time. The message conveyed \" what a child can go up to for a Mercedes experience\"

The ad is capable of catching attention of everyone who watches it, and lingers on for a long time, giving a recall everytime one sees a Mercedes.

The advertisement shows creativity of the admaker in drawing the attention of target market, a family with kids.

Link : https://www.youtube.com/watch?v=-V2vHSuUJog

3. Atlantis, the Palm, Dubai

The TV / Multimedia advertisement features the world famous hotel in Dubai. As it is a premium peoperty. it uses high definition videography to capture the grandeur of the Hotel. The ad is capable of impressing the rich and upper class clientale, that include the potential customers availing the services of the Hotel.

The ad exudes luxury from the very first second, that is absolutely necessary for the target group, with the experience that is soothing to the eyes and ears, and creates inspiration. The ad also features high definition shoots, that are contemporary to luxury advertisements.

Link :

  https://www.youtube.com/watch?v=LhdkD6CY9HE