A womens health clinic has recognized the need to segment it

A women\'s health clinic has recognized the need to segment its market. Identify three bases by which this clinic might segment the female market, and identify the manner in which the \"product\" component of the marketing mix would change in light of the segmentation base used.

Solution

Answer:

The health clinic for women can provide these serives to target the market for them:

1. the clinic can possess all testing equipments or else they can tie up with the other clinics to provide full checkup facility to the female patients.

2. They can get good practioners in their clinic for making deliveries that is very crucial for a good clinic.

3. The clinic can also get supportive staff that is well qualified enough to take care of the pregnancy related difficulties.