13 You are a manufacturer of industrial products that are so

1.3 You are a manufacturer of industrial products that are sold to other manufacturers and to consumers. Describe and give examples of the fundamental differences between their goals and methods for marketing to other businesses and for marketing to consumers.

Solution

In B2B marketing the purchase decision is more rational and logical in nature.The company has to convince the potential client company based on the feature and benefit of the product which can be a unique while compared to the competitors product. There is no emotional thinking in purchase decision in B2B marketing ( while it is an important factor in B2C).In the B2B audience is seeking more of efficiency and expertise, while for the the B2C ( consumer audience is more likely to be seeking deals and entertainment). B2B marketing have much longer chain of command which comprises of getting approval from senior authorities, entering tp contract after mutual consent, generating purchase orders etc. At the same time the turn around time will be quikcer for B2C so as marketing to the B2B is a more time consuming activity but will defeinetely of more worth in terms of revenue.