2With rapid changes in technology the boundaries of industri

2.With rapid changes in technology, the boundaries of industries are being redefined. What industry is the company Google in? Who are Google’s main competitors today and where might new competition come from?

Solution

Google is not only the best internet search engine (which was its main purpose when it was created), it has many sectors within the company: email (Gmail), cloud storage (Google Drive), online calendar (Google Calendar), Google Maps and word processing programs.

The biggest competitors today are Microsoft, Yahoo and AOL.

When it comes to advertising which is one of the ways Google has to make revenue the competitors are Yahoo, AOL, and Expedia among others.

New competitors will be new entrepreneurs with startup companies that are working on something new that will invent the next best thing like Google did.