When should a brand reinvent itselfSolutionGenerally a brand

When should a brand reinvent itself?

Solution

Generally, a brand reinvent itself when the relevance factor of it has reduced considerably on the minds of the consumers. In such a case, either brand re-positioning or change of the logo of the brand, etc. is needed to reinvent itself. Moreover, the saturation level of a brand performance, is also an important consideration while reinventing a brand. While the brand may continue to offer the core benefits what it is primarily associated with, a certain level of reinvention can only keep the brand moving in this ever-changing competitive world where the modern consumers are more demanding than before. Further, with advent of newer brands in the same field, a consumer gets a wider range of choices before him. In such a case, it only makes more sense to reinvent the brand and establish again ensuring that there is no dilution to the central concept of the brand.