Eighty percent of consumers say they will switch to a brand

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued ________ for brands and companies, all other things being equal.

Select one:

a. transactional marketing practice

b. point of difference

c. sales approach

d. public relations exercise

e. societal marketing trend

Solution

b. Point of difference

Point of difference is defined as establishing differentiation among the factors of services or products. It will define how company\'s products or services differ from the competitors products or services. If there is a success in point of difference indication then there is a chance of increase in brand loyalty and increase in customers benefit.

If there is a cause, the customers will switch there retailer or brand if the quality and price of product or service are equal.