2 Verizon has a support center where customers can call to g

2. Verizon has a support center where customers can call to get questions answered about their cell phone account. The manager in charge of the support center has recently conducted a study in which she surveyed 2,300 customers. The Customers who called the support center were transferred to a third party who asked the customers a series of questions.

a. Indicate whether the data generated from this study will be considered cross-sectional or time series. Explain Why.

b. One of the questions asked customers was approximately how many minutes they had been on hold waiting to get through to a support person. What level of data measurement is obtained from this question? Explain.

c. Another question asked the customer to rate the service on a scale of 1-7, with 1 being the worst possible service and 7 being the best possible service. Which level of data measurement is achieved from this question? Will the data be quantitative or qualitative? Explain.

Solution

a. Data is cross sectional since time is not a factor. 2300 customers selected belong to particular period

b. It is quantitative and ratio level. If the customer did not wait then value is 0 . Hence zero has meaniing . We can have < and > between the values in the data set. Customer with 20 min waited less time than customer who said 25 min

c. It is qualitative and ordinal data.The data is ordered. The data 7 is considered best.