Assess Factors Influencing Distribution as each one relates

Assess Factors Influencing Distribution as each one relates to TOYOTA RAV4 LE and note what channel length/type is indicated based on each of these factors: 1) Market: (customer type, geographic dispersion, frequency of purchase per buyer, order size, etc.) . 2) Product: (complexity, use of trade-ins, price, delicate nature, etc.) .3) Organization / Competitive: (mfr. capabilities, desire for control, ability to direct marketing).

Solution

Factors Influencing Distribution:

TOYOTA RAV4 LE and note what channel length/type is indicated based on each of these factors:

1) Market: Exclusive dealerships in up market locations and widely available in the Toyota exclusive and multibrand outlets

Customer type: Successful male age group 25-45 years, good lifestyle and up market

Geographic dispersion-Basically corporate and business men based in the cities

Frequency of purchase per buyer: They Would change care every 2-4 years

order size, etc.).

2) Product: (complexity, use of trade-ins, price, delicate nature, etc.).

The product is efficient high use SUV which has great fuel efficiency and a powerful engine. The resale value is almost 30% of the cost if sold within 2 years of purchase at Toyota buy back network. It can travel long distances and is also a good family vehicles with ample luggage space. It adds to your status and is good looking

3) Organization / Competitive: (mfr. capabilities, desire for control, ability to direct marketing).