QUESTION 14 If a brand is extended too many times one major

QUESTION 14 If a brand is extended too many times, one major risk is that it can lead to a, generic branding ON family branding O c. co-branding o d. line extensions O e. brand dilution

Solution

Answer:- if a brand is extended too many times one major risk is that it can lead to

Correct Answer:- Brand Dilution

Reason:- Brand Dilution occurs when a certain brand name is overused by a certain organization which is mainly the result of the ill-judged brand extension.

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