Online Mobile and Social Media Marketing Describe examples o
Online, Mobile, and Social Media Marketing: Describe examples of two other businesses based n the sharing economy model and create a new business idea based on this concept.
Solution
Two sharing model based companies are as follows.
UBER
Uber is one of the biggest application based taxi services across the world. Uber does not on any car but works by taking cars of the people on rental on the specific region in which they are operating. They provide employment to thousands of the drivers across the globe and connect the network of the specific drivers in the most efficient way.
Some of the main competitive advantage strategies of the Uber are as follows
uber is an international brands and provides its services across the globe which directly make him a mostly influential service provider across the globe.
Uber is successfully influencing the market and has providing best available Strategies for competing against its competitors. By maintaining the new technological implementations as well as innovations in the industry Uber has successfully gained a competitive advantage over its competitors and providing a state of the art Technology implementation into it system. Uber operations structure has been grown from United States to rest of the world and Uber is successfully focusing on the developmental markets like india and China which is creating a greater revenue for Uber. This is a great practice is also increasing the overall number of implemented drivers into the strategic implementation of the uber policy. This is specific ability of implementing a driver\'s into the statistical terms of Uber is one of the main competitive strategies used by Uber to produce more revenue from the market.
ALIBABA
Alibaba.com is also a fine example of the shared economy model. It is the biggest E-commerce website of the world but does not have their self inventory. They use Complex network of suppliers and providers to operate in the society. Alibaba.com is definitely pioneer in shared economy industry and creating an advantage by using the suppliers as a tool to increase its overall productivity as well as efficiency towards the market.
My new idea on the shared economy would be customer owned bike sharing application which would directly enable a customer to share their ride with other people using your application and to earn while riding from one place to another. It would definitely increase the overall level of earning for the customer and would provide better revenues to the application as well. As a part of the ride charges, a very small part will be charged to the customer for using the application as a tool to gain the customers.
This motorbike days bike sharing application would be highly beneficial for the developing countries where people usually do not move on cars and cannot afford high priced cabs. As the number of motorbikes surprisingly high in these countries, my application would be the only application using the technology to provide a platform to the bike owners to share their bike with other people and 2 hour travelling in the city.
