Stakeholder Assignment BUS 4476 Read the following article o

Stakeholder Assignment: BUS 4476 Read the following article on Stakeholder Analysis and then answer the questions: http://www.bptrends.com/publicationfiles/04-06-WP-StakeholderAnalysis-Curtice.pdf Questions: 1. Identify the specific relevant stakeholders for Delta Airlines. 2. For each stakeholder, identify the key satisfaction attributes for each stakeholder. 3. Determine how well Delta Airlines is meeting the key satisfaction attributes for each stakeholder.

Solution

1. Stakeholders for any company are the people, groups and organizations that have an interest in the company or are affected by the company\'s actions. The relevant stakeholders for Delta Airlines are the following - (i) customers of Delta Airlines (ii) employees of Delta airlines (iii) stockholders of Delta airlines (iv) suppliers

2. The key satisfaction attributes for each stakeholder are:

(i) For customers, the key satisfaction attributes are quality of service, on time performance and fair price being charged from the customers.

(ii) for employees, the key satisfaction attributes are fair compensation being paid to them, safe work conditions and oportunities for career development.

(iii) for stockholders, the key satisfaction attributes are good return on investment that is measured in terms of return on equity and return on assets.

(iv) for suppliers and vendors, the key satisfaction attributes are on time payment for the goods and services being provided by them to Delta, payment of fair prices for the goods and services supplied to Delta airlines

3. Delta Airlines charges fair price from its customers. Delta provides best fare guarantee - the company rewards its customers with a voucher of $100 if the customer finds that his or her exact same Delta fare is at least $10 lower on another U.S.–based travel website. Moreover, as per JD power survey, Delta Airlines ranks 2nd among the traditional carrier rankings in USA.

For employees, Delta follows the policy of being an equal opportunity employer. As per Richard Anderson, the CEO of Delta, the company places importance on training and development of employees and providing them with dynamic opportunities for career development and advancement.

For owners, the stock of Delta has given a dividend yield of 1.16%. Its EPS for the latest financial year stood at 3.52.

For suppliers and vendors, Delta follows a policy of supplier diversity. Delta is known for its strategic committment for developing business relationship with high quality small, minority, and women-owned business enterprises. Delta also seeks to deliver value and provide quality products and services by developing healthy partnerships with its set of diverse suppliers.