Branding Strategy Describe the unique selling point USP abou

Solution

Hudson’s Bay is a Canadian retail company and is present in various retail formats like luxury department stores, premium department stores, and off price fashion stores.

USP of a product or a company’s offering is that factor that helps it to differentiate itself and its products from that of competitors. The USP is based on a benefit that the product and/or the company are offering to its customers.

For Hudson’s Bay its USP is its ability to innovate and offer new concepts and new experiences to its customers. The company offers innovative online shopping environment and in-store shopping environment to sell its compelling merchandise. Through innovation the company is able to exceed the expectations of its customers. Thus the company’s USP is based on primary elements of superior service, superior experience, and most importantly unique brands.