A Market Specification is developed to identify and document

A Market Specification is developed to identify and document the business need and scope of the project. A Market Specification Review formalizes the transfer of product knowledge and customer requirements that will be used to guide engineering design, development and operations activities. Product Specifications and design criteria are derived directly from customer functional requirements identified in the marketing specification.

Assuming a large company matrixed (cross functional) organization list the department functions that should attend the Marketing Specification final review meeting and why.

Solution

Below are the department functions that should attend the Marketing Specification final review meeting -

1. New product development/innovation department - They are the core team for development of the new product based on the specifications.

2. Procurement department - They need to purchase the required raw material and packaging material for the product based on the specifications.

3. Production department - They produce the new product based on the specifications considering the production plan and using the raw materials.

4. Marketing and Customer relations department - They provide the customer related inputs that need to be considered for design and development of the product

5. Finance department - They take care of the budget and the costs of the development consdering the specifications.