1 What are the stages of responsiveness to issues of sustain

1. What are the stages of responsiveness to issues of sustainability suggested by Simon Zadek? Briefly describe each.

Solution

There are generally 5 stages :

1. Defensive stage : Compnies in certain cases do not care about the impact of thier products . They are mostly in a denial stage with respect to the critisicm recieved from thier stakeholders such as customer ,employees and shareholders. A classic example of such a case was shell\'s involvement n the carbon emissons where they maintained thier stand for a long period of time

2. Compliance stage : This is to define and stick to a policy that is agreed and visible to critics. Compliance to the laws set up by companies is seen as cost of doing business to the companies . This is to simply adhere to compliance and not look at a further commitment or involevment on any particular matter or domain within thier industry

3.Managerial stage : The managers of the core businesses are sligned in such companies to consider the impact of thier key processes on agreed upn laws such as labor laws etc . The managers of these companies model thier sales forecasting , incentive planning etc in such a way that they are compliant to the laws that are to be complied with in s respective domain

4. Strategic stage : In the strategic stage companies realign thier startegies to use responsible business practices as a competitive advantage . They realise that it will not be possible to outrun competition and sustain in the respective industry if they do not educate and drive the customers towards the a stage which is most beneficial for the consumer

5.Civil Stage : In this stage companies realise and promote the entire sector towards a stage that ensures that the consumers inetersts are best addressed . For example there are alcohol companies that drive awareness on responsible drinking . in summary they these compnies think about future of the role of business in society and how to bring about true value to the society by driving the entire sector towards a stage of consumer betterment