Search goods are goods that consumers O A can easily evaluat

Search goods are goods that consumers O A. can easily evaluate before consumption. O B. find difficult to assess properly ° C. find difficult to locate. O D. must consume in order to assess properly O A. both informational and persuasive advertising, so as to provide detailed information and at the same time persuade the consumer to try the product O B. only persuasive advertising, so as to induce the consumer to purchase this particular product O C. neither in O D. only informational advertising, so as to provide detailed information about the various features of the product nor persuasive advertising, since the consumers are in general wary of misleading advertisement

Solution

Ans.

1) A.can easily evaluate before consumption

Search goods are those which van be easily evaluated before consumption.As consumers are able to easily verify price of product and alternatives available at other outlets such that products are easily comparable.

2) A. both informational and persuasive advertising, so as to provide detailed information and at same time persuade consumers to try the product.

credence goods are those goods whose qualities cannot be observed by consumer after purchase,which makes difficult to assess ulility impact.An advertisements of such goods provided is both informatinal as well as persuasive so that consumers buy the products.Examples of such goods are health services and auto repairs etc.