PLEASE BE DETAILED What are AMC movie theaters resources cap

Solution

Movie theaters in the U.S. may have recently ended a period of crisis but this paper argues that major problems are not over for the industry. Most movie theaters in the multiplex era have adopted a remarkably similar strategy which is also very vulnerable to recent trends such as the explosion of home cinema, pay TV, VOD, discounting by mass merchandisers of DVDs, computer games and the collapse of video windows. Just as technological convergence has created a challenge for movie theatres, as it has in the past, so can new technologies and creative use of assets combined with multiple target marketing offer a counter measure for at least some movie theatres