Imagine you are the media planner for a sustainability marke

Imagine you are the media planner for a sustainability marketing agency; your client is a paper products company with a 100% recycled paper product line. Your immediate objective is to increase sales among college students. List three different interactive media vehicles you want to use in your campaign and how you will use each and why.

Solution

Print media

This is the most traditional way of conveying the product features and benefits to create an additional impact.

Point of sale banners

This tool should be used to increase the impulse purchase by enabling them to o through the promotional material while they are at the checking counter. Visuals and graphical material will play an important role in emphasizing.

Social media content

All the platforms for finding, buying, reviewing and paying collaborate with each other and hence make it possible for people to maintain accounts and interfaces which are virtual with no physical aspect attached to it.