What is different about CocaCola operations in South AfricaS

What is different about Coca-Cola operations in South Africa?

Solution

Coca – Cola follows a franchise model in South Africa. They were successful in Africa, inspite of poor infrastructure, just because of out of box thinking.

Coca – Cola were distributed manually in some places of Africa because of transportation problem of trucks. The business of Coca – cola was sustainable in Africa because everyone involved in their business structure and makes a reasonable amount of money.

It was successful as they were not keeping all the gains or profits with themselves and distributing it among the value chain partners appropriately.