A monopolistically competitive firm faces the following dema
A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to 20. Price Quantity $30 1 $26 2 $22 3 $18 4 $14 5 $10 6 $6 7
Refer to Table 16-7. If the firm has a constant marginal cost of $7 per unit, what price should the firm charge to maximize profit?
A. $18
B. $22
C. $14
D. $10
Solution
Working note:
Total revenue (TR) = P x Q
Marginal revenue (MR) = Change in TR / Change in Q
A monopolistic competitor maximizes profits by equating MR with MC.
So, equilibrium is at Q = 4 where MR = $6 (closest to MC of $7), with price = $18
Correct option (A).
| Q | P | TR | MR |
| 1 | 30 | 30 | |
| 2 | 26 | 52 | 22 |
| 3 | 22 | 66 | 14 |
| 4 | 18 | 72 | 6 |
| 5 | 14 | 70 | -2 |
| 6 | 10 | 60 | -10 |
| 7 | 6 | 42 | -18 |