What is the role of strategic brand analysis in building str

What is the role of strategic brand analysis in building strong brands?

Solution

Building a brand is important not only for the company but also for the customers. It becomes a quality assurance for the customers and due to this assurance the time spent on purchase decisions, thereby creating a brand loyalty for the company. For companies, brand sets up a standard for quality ahderence according to the customer\'s expectations and differential product to gain a competitive advantage.

Brand analysis involves thorough research before building or establishing a strong brand. It becomes the pillars on which a brand will be build. This research is of customer\'s expectation, quality benchmarks in the industry and of the competitors or already established similar product brand, establishing a thorough marketing strategy for brand positioning or selecting a proper marketing mix to build a brand.